eCommerce Georgia  /  Past events  /  2025

3rd edition · Recap

eCommerce Day Georgia 2025

31 October 2025 Sheraton Grand Tbilisi Metechi Palace
Matias Undurraga of AWS on stage: Reimagining Retail with AI
Reimagining Retail with AI - Matias Undurraga, AWS
The day in brief

Georgia’s largest eCommerce event, for the third time

On 31 October 2025, eCommerce Association Georgia brought the region’s eCommerce community back to Tbilisi for the third edition of eCommerce Day, with Bank of Georgia Business and Visa as main sponsors. International speakers from Google Cloud, AWS, Visa, Amadeus, Avianca and Glovo shared the stage with the founders and operators behind Georgia’s fastest-moving brands.

The programme ran across keynotes, two panel discussions - on what AI really delivers for retail, and on how local brands are shaping the digital future - and four hands-on demo sessions, all fully booked, alongside an expo floor and networking.

Main themes
01AI in eCommerce
02Live & social commerce
03Online service platforms
1500+Attendees
60+Local & international speakers
2Panel discussions
4Live demo sessions, all fully booked
Speakers

Who took the stage

Pavel Krejsa

Pavel Krejsa

Customer Engineer

Google Cloud
Matias Undurraga

Matias Undurraga

Enterprise Technologist

AWS
Yevgen Bilodid

Yevgen Bilodid

Director, Digital Solutions

Visa
Irma Papaleo

Irma Papaleo

Head of Websites & Digital Operations; Academic Director

Amadeus · IE University
Robert Mule

Robert Mule

VP, Digital Business

Avianca
Ana Shakarishvili

Ana Shakarishvili

Senior Product Owner

Bank of Georgia Business
Luka Khaladze

Luka Khaladze

Founder

Web Features
Misha Nanobashvili

Misha Nanobashvili

Product Architect & Founder

Melo
Lasha Gogua

Lasha Gogua

CEO

CityPay.io
Artem Kolosiuk

Artem Kolosiuk

General Manager, Caucasus

Glovo
Kato Petriashvili

Kato Petriashvili

Head of Brand Partnerships, Caucasus

Glovo
Nika Kokhodze

Nika Kokhodze

Digital Transformation Lead

Tegeta
Aysel Afandizada

Aysel Afandizada

Head of Brand Marketing Unit

AzInTelecom
Levan Kiladze

Levan Kiladze

Co-founder

QuickShipper
Panel discussions

Two conversations, one question: what works now

Panel 1

What AI Actually Delivers for Retailers and eCommerce

Shakhzod Umirzakov

Shakhzod Umirzakov

CEO

TASS Vision
Nikoloz Sakandelidze

Nikoloz Sakandelidze

Founder

Mazeg
Yaron Been

Yaron Been

Founder

ROAS PIG
Lasha Pantskhava

Lasha Pantskhava

Chief Researcher

Quissly
Vladimer Kandelaki

Vladimer Kandelaki

Chairman

eCommerce Association Georgia
Panel 2

eCommerce in Action: How Local Brands Are Shaping the Digital Future

Ketevan Vachiberidze

Ketevan Vachiberidze

Co-Founder & CEO

Storera
Ana Benashvili

Ana Benashvili

Operations Manager

Coincasa
Ana Nadiradze

Ana Nadiradze

Co-Founder & Director

Horsetours
Mariam Tavberidze

Mariam Tavberidze

Co-Founder & Creative Director

Hamo
Live demos

Small rooms, real products

Companies presented their digital solutions face to face with a small audience - a chance to see the tools in action and make new connections.

AWSEnglish

Future of Search

Matias Undurraga

Agent-driven automation in eCommerce, GEO (generative engine optimisation) and voice-activated customer experiences, with a look at where search is heading next.

Fully booked
Google CloudEnglish

Use GenAI for retail and eCommerce to deliver next-level customer experience

Pavel Krejsa

Real examples of companies using Google Cloud AI with measurable ROI: producing high-quality marketing content at scale and enriching product catalogues automatically.

Fully booked
CityPay.ioGeorgian

Try It Live: Seamless Crypto Checkout for eCommerce

Tamar Buadze & Mariam Khizanishvili

For platforms adding new payment methods: how CityPay lets customers sign up and pay in crypto through a simple, guided flow.

Fully booked
StoreraGeorgian

How to Start Selling Online with Storera

Ketevan Vachiberidze

A hands-on workshop on launching an online store with Storera, giving shoppers a good experience, and the tools every new eCommerce business needs.

Fully booked
Partners & sponsors

Made possible by

Main sponsorseCommerce Association Georgia, with main sponsors Bank of Georgia Business and Visa
All partners & sponsors
Partners 2025: Bank of Georgia Business, Visa, AWS, Aversi, BDO Digital, Delivo, Glovo, Elite, Acer, Storera, IE University, Web Features, Melo, CityPay.io, Tether, Quissly, Mazeg, Coincasa, Horsetours, Tass Vision, Google Cloud, Johnnie Walker, Azintelecom, Roaspig, Creatio, Wolt, SIMA, QuickShipper

Media partners: Ambebi, IPN, BPN, Entrepreneur Georgia

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